A link to this new business popped up into my Facebook feed today.
From what I can gather online, Kiwi Crate (@kiwicrate) is a California-based business that offers a subscription service. Subscribers/recipients receive a kid-friendly thematic activity box for $19.95 a month. (Minimum subscription is three months @ $59.95.)
Here’s more from the company’s website:
“Our crates are designed around fun themes and filled with all of the materials and inspiration for hands-on projects. Explore with arts & crafts, science activities, imaginative play, and more.”
This idea seems really smart and timely. Busy parents would love to provide their kids with educational activities but might not have the time (or energy) to round up all the necessary bits and pieces.
Apparently, several people with deep pockets see the value in this idea, too. PRNewswire.com has a story up that Kiwi Crate launched with $2 million in seed financing for what’s being called “curated ecommerce.” (More on this new model of ecommerce from Wired U.K.)
At KiwiCrate.com, the “curators” are educators, kids, and the company’s principals–all folks with impressive credentials. (Think PayPal, BabyCenter.com, and eBay.) As of the launch, sample crate themes showcased online include topics like dinosaurs, gardening and the “world of colors.”
You know, come to think of it, the one on gardening reminds me of this European garden-themed kit which we saw when traveling in France earlier this year:
If I recall correctly, the kit pictured above retailed for over 25 Euros (exclusive of shipping), making the KiwiCrate.com subscription a relative bargain. And I’m guessing the scissors ain’t happening with the curated kits. Just a hunch.
UPDATE: Per a 10/11/11 message left on the RW&G Facebook page by an unknown Kiwi Crate rep, the first box of a subscription does in fact include scissors.
I’m curious to see how this company performs in the coming weeks and months as word spreads online.