First Lady Michelle Obama will kick off a national media campaign to promote her forthcoming book about the White House Kitchen Garden with a visit to NBC’sTonight Show With Jay Leno on Jan. 31. “American Grown,” Mrs. Obama’s first outing as an author, will be published in April. NBC said when announcing Mrs. Obama’s appearance that she will discuss the book and the Let’s Move! campaign; Mrs. Obama will embark on a three-day national tour to celebrate the second anniversary of her childhood obesity initiative starting on Feb. 9, with a visit to Des Moines, Iowa.
Other details: the 256-page book will cost $30. The book’s coauthor is Lyric Winik.
As excited as I am to see it come out, I think that price is out of reach for many Americans–presumably the very ones that need to hear information about gardens and healthy eating.
So I’m going to go ahead and predict that someone is going to harp on that fact.
Welcome to Election Year 2012.